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Articles and tips

Guides, tips and educational articles about affiliate marketing for e-shops and publishers.

Affiliate Networks in the Czech Republic and Slovakia: a Guide for Publishers and MerchantsEducation
Affiliate Networks in the Czech Republic and Slovakia: a Guide for Publishers and Merchants24. 10. 2026

What an affiliate network does, who pays for it and how eHUB, Dognet, CJ Affiliate, Affial, AffiliatePort and merchants' in-house programs d…

How to Evaluate Your Shop's Affiliate ProgrammeFor e-shops
How to Evaluate Your Shop's Affiliate Programme23. 10. 2026

Which metrics actually say something about your programme, why network and analytics numbers disagree, how to spot a coupon site that merely…

Commission Invoicing and Taxes for Affiliate PublishersFor publishers
Commission Invoicing and Taxes for Affiliate Publishers22. 10. 2026

Who to invoice for commissions, when affiliate income becomes a business, how VAT works with a foreign network and why to keep records by pr…

Reviews and Comparisons That Actually SellTips and guides
Reviews and Comparisons That Actually Sell21. 10. 2026

Readership and revenue are two different things. How to write reviews and comparison articles that people actually click and buy from, where…

How to Approach Publishers as an Affiliate ManagerFor e-shops
How to Approach Publishers as an Affiliate Manager20. 10. 2026

Mass emails to publishers go unanswered. How to prepare, what to put in the offer, a sample message with a follow-up, and how to look after…

How to Set Up an Affiliate Program for Your Online ShopFor e-shops
How to Set Up an Affiliate Program for Your Online Shop19. 10. 2026

A guide for shop owners and affiliate managers: when a program pays off, network or in-house system, setting the commission, cookie and term…

How to Choose an Affiliate Program That Actually Pays OffFor publishers
How to Choose an Affiliate Program That Actually Pays Off18. 10. 2026

A high commission in a directory means nothing by itself. How to convert it into earnings per click, which parameters to watch, how to test…

Affiliate Marketing for Beginning PublishersEducation
Affiliate Marketing for Beginning Publishers17. 10. 2026

How a publisher in the Czech Republic and Slovakia earns with affiliate marketing: tracking and cookies, commission models, networks versus…

Half a Million from One Affiliate Programme: A Publisher Case StudyFor publishers
Half a Million from One Affiliate Programme: A Publisher Case Study16. 10. 2026

One affiliate programme of a ticket shop for cultural events, the author's themed content sites and three years of work: CZK 502,000 in comm…

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