Articles and tips
Guides, tips and educational articles about affiliate marketing for e-shops and publishers.
EducationWhat an affiliate network does, who pays for it and how eHUB, Dognet, CJ Affiliate, Affial, AffiliatePort and merchants' in-house programs d…
For e-shopsWhich metrics actually say something about your programme, why network and analytics numbers disagree, how to spot a coupon site that merely…
For publishersWho to invoice for commissions, when affiliate income becomes a business, how VAT works with a foreign network and why to keep records by pr…
Tips and guidesReadership and revenue are two different things. How to write reviews and comparison articles that people actually click and buy from, where…
For e-shopsMass emails to publishers go unanswered. How to prepare, what to put in the offer, a sample message with a follow-up, and how to look after…
For e-shopsA guide for shop owners and affiliate managers: when a program pays off, network or in-house system, setting the commission, cookie and term…
For publishersA high commission in a directory means nothing by itself. How to convert it into earnings per click, which parameters to watch, how to test…
EducationHow a publisher in the Czech Republic and Slovakia earns with affiliate marketing: tracking and cookies, commission models, networks versus…
For publishersOne affiliate programme of a ticket shop for cultural events, the author's themed content sites and three years of work: CZK 502,000 in comm…